Let My People Go Surfing : The Education of a Reluctant Businessman - Including 10 More Years of Business Unusual

Let My People Go Surfing is yvon chouinard's memoir and business philosophy, tracing his path from a french-canadian handyman's son and obsessive rock climber to founder of the outdoor clothing company patagonia.

Chouinard recounts how his early years designing his own climbing gear evolved into building one of the world's most environmentally engaged businesses, and lays out the unconventional philosophies - around product quality, employee flexibility, and environmental and social responsibility - that have shaped patagonia's culture from the start.

Part autobiography and part manifesto, this edition includes a further decade of reflection on business, activism and the ongoing effort to run a company by different rules.

It's a book for entrepreneurs, outdoor enthusiasts and anyone curious about building a purpose-driven business.