The GANNI Playbook : How to Get Started Creating a Responsible Business

Hailed as a "cult Scandi favourite" turned "leader in the sustainability space" by Vogue's Emily Chan, this book chronicles the transformative journey of a business leader who refused to turn a blind eye to climate change. Grappling with the heartache of discussing melting ice caps and floods with his children, he realized the need to forge a new path – one leading to a responsible and profitable enterprise.

In "The GANNI Playbook," Nicolaj Reffstrup unveils the strategies that catapulted GANNI to international stardom, while candidly dissecting the cultural, operational, and creative components essential for constructing a business that embraces an uncertain future. As Rachel Cernansky of Vogue Business aptly puts it, "GANNI offers a blueprint for how to embed sustainability from within."

Sleek's Rose Dodd echoes this sentiment, declaring, "What's the secret to sustainable success? There is no secret. GANNI is willing to share. In fact, it's doing exactly that." This book delves into Reffstrup's decision to steer his business in a different direction, where the destination is a responsible and profit-making venture, defying the notion that sustainability and profitability are mutually exclusive.