The GANNI Playbook : How to Get Started Creating a Responsible Business

It's Ganni's journey from cult Scandi favourite to a leader in the sustainability space - Emily Chan, Vogue

This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business.

In The Ganni Playbook, Nicolaj Reffstrup unveils the strategies that propelled Ganni to international stardom, while candidly unravelling the cultural, operational and creative components required to construct a business that embraces an uncertain future.

'Ganni offers a blueprint for how to embed sustainability from within' - Rachel Cernansky, Vogue Business

'What's the secret to sustainable success? There is no secret. Ganni is willing to share. In fact, it's doing exactly that' - Rose Dodd, Sleek

This appears to be a business book that combines personal narrative with practical guidance. Reffstrup, presumably a founder or leader at the Danish fashion brand Ganni, shares how the company transformed from a Scandinavian cult favorite into an internationally recognized brand while prioritizing sustainability. The book seems to offer both the emotional journey of a business leader grappling with climate concerns and concrete strategies for building a responsible yet profitable company. It would likely appeal to entrepreneurs, fashion industry professionals, and anyone interested in sustainable business practices.