An Idea Can Go Extinct

In twenty short books, Penguin brings you the classics of the environmental movement.

an idea can go extinct is Bill McKibben's impassioned, groundbreaking account of how, by changing the earth's entire atmosphere, the weather and the most basic forces around us, 'we are ending nature.'

Over the past 75 years, a new canon has emerged. As life on Earth has become irrevocably altered by humans, visionary thinkers around the world have raised their voices to defend the planet, and affirm our place at the heart of its restoration.

Their words have endured through the decades, becoming the classics of a movement. Together, these books show the richness of environmental thought, and point the way to a fairer, saner, greener world.

This appears to be part of Penguin's environmental classics series, with this particular volume focusing on McKibben's influential work about humanity's impact on nature and climate. The book examines how human activity has fundamentally altered Earth's natural systems, presenting McKibben's argument that we have effectively "ended nature" as it existed before human intervention. It's positioned as essential reading within the broader environmental movement's literary canon.